Desmond File

Blog archive

Speaking of Names...

Everyone likes to tease Microsoft for its painful product branding practices, especially when you get late-inning name changes like those to SQL Server 2005 Compact Edition.

In his blog Capricious Optimism, Microsoft Software Design Engineer Chris Smith wrote about some of the best Microsoft code names, and we can't help but think there might be an inverse relationship at work here. The more dramatic the code name, quite often, the more opaque the final product name. So the menacing and exotic Tarantula becomes Internet Information Server, the playful Zamboni becomes C++ v4.1, and the promising Nemesis ends up as Windows Media Encoder 7.0. More recently, Windows Presentation Foundation was Avalon, Windows Communication Foundation was Indigo and the euphonious .NET 3.0 Framework was WinFX.

What are your thoughts on code names? Do you have any favorites you'd like to share? And what advice might you give to Microsoft's branding politburo as they struggle and strive to name a host of products? E-mail me at [email protected].

Posted by Michael Desmond on 02/07/2007 at 1:15 PM

comments powered by Disqus


  • Entity Framework Core 6: What Developers Want

    Microsoft outlined its plan for Entity Framework Core 6, which in November will take its place as the data access component of the landmark .NET 6, a long-term support (LTS) release that will mark Microsoft's transition from the Windows-only .NET Framework to an open source, cross-platform umbrella offering of all things .NET.

  • AWS Open Sources .NET Porting Assistant GUI

    After previously open sourcing components of its Porting Assistant for .NET, Amazon Web Services open sourced the tool's GUI.

  • .NET Core Ranks High Among Frameworks in New Dev Survey

    .NET Core placed high in a web-dominated ranking of development frameworks published by CodinGame, which provides a tech hiring platform.

  • Here's a One-Stop Shop for .NET 5 Improvements

    Culled from reams of Microsoft documentation, here's a high-level summary of what's new for performance, networking, diagnostics and more, along with links to the nitty-gritty details for those wanting to dig in more.

Upcoming Events