The 7 Cs of Data Quality -- Visual Studio Magazine

The 7 Cs of Data Quality

Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. Melissa has outlined 7 data quality principles to explain what data quality is and why it is important.

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