Golden Records are Key to Solid Data Quality

Want to ensure data quality? Look for the Golden Record. More than 70% of businesses believe that having a single customer view leads to cost savings. But because of the way data is both input and collected, organizations are finding it difficult to know if their data is correct. The 'Golden Record' is the record that is deemed to be the master record. To learn how to create that 'Golden Record,' download this whitepaper.

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