IE9 and HTML5: Deep Romance or Strange Bedfellows?
Microsoft knows HTML5 is coming, and Internet Explorer 9 (IE9) needs to implement it or face irrelevance. With each successive platform preview release of IE9, Redmond has opened its arms wider to the technology. With the major revision to the Web's markup language expected in HTML5, Microsoft seems to be staking out a large comfort zone. Will there be a no-go zone as well?
Of these technologies, IE9 Platform Preview (PP) 2 implemented only SVG. While Microsoft said <audio> and <video> tag support was coming, many were unsure about <canvas> and WOFF. But PP3, released in late June, implemented all these features and moved Internet Explorer's HTML5 flirtation to serious courtship. Taking the relationship to the next level will be much more challenging.
There's an App for That?
The Web has, for much of its history, functioned in two capacities. At first, it handled the sharing of documents, mostly among academics. Later, HTML was extended (some would say hacked) to accommodate simple, form-based applications as well. But Web applications haven't provided for offline operation, nor offered any amenity for local database requirements. They have not been particularly well-suited to intensive data entry, either: things like required fields, input masks and pick lists have required client script, sometimes in great quantity. Given how crucial these capabilities are to line-of-business applications, the Web has not been an acceptable substitute to desktop and RIA development in the enterprise.
Microsoft, Choose Your Poison
If Microsoft doesn't implement at least some of these capabilities, it risks further erosion of the IE market share. If it does implement them, Microsoft may risk something bigger: eventual erosion of Windows supremacy. It's one thing if the consumer world moves to HTML for rich media, print content and games, but if the enterprise world moves to HTML5 as the application platform of choice, that could make the client OS a commodity.
On the consumer side, this also threatens Apple, but on the iPhone, iPod Touch and iPad, apps and the App Store are, culturally, the outlets for the premium experience. Apple's comfortable with HTML5 because the Web is a second-class citizen on its hottest, newest platform. Could Microsoft pull a rabbit out of its hat with Windows Phone 7, and leverage it as Apple has leveraged iOS? Maybe. But the Microsoft culture, and its financial security, is oriented around Windows and Office, and HTML5 introduces enormous risk to that franchise.
IE9 needs to walk the line between making Windows the best platform in which to experience the modern Web, while at the same time thwarting the allure of that Web as the dominant host of enterprise applications. IE9 and HTML5 will continue this Tango until the browser ships. Tango is hard; Microsoft must take lessons and practice obsessively. The dance will shed much light on Microsoft's market position for the next decade. Meanwhile, the Microsoft ecosystem needs to watch this performance very carefully. It will shed light on the ecosystem's position too.
Andrew Brust is Founder and CEO of Blue Badge Insights, an analysis, strategy and advisory firm serving Microsoft customers and partners. Brust is also a Microsoft Regional Director and MVP; an advisor to the New York Technology Council; and co-author of "Programming Microsoft SQL Server 2012" (Microsoft Press, 2012). A frequent speaker at industry events, Brust is co-chair of the Visual Studio Live! family of conferences and a contributing editor to Visual Studio Magazine. Brust has been a participant in the Microsoft ecosystem for over 20 years, and has worked closely with both Microsoft's Redmond-based corporate team and its field organization for much of the last 15. He is a member of several "insiders" groups that supply him with insight around important technologies out of Redmond. Follow Brust on Twitter @andrewbrust.