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Build Conference Goes from Zero to Sold Out in an Hour

If you blinked, you missed it. If you were on the phone, or out on a run, at the store or in a meeting, and you didn't sign up for Microsoft's upcoming Build conference, you're out of luck.

It appears that the show sold out in an hour. That's One. Single. Hour. Sixty little minutes.

Wow. Fortunately for us press types, things don't work quite the same way. I was in the middle of a press briefing -- with Microsoft, ironically enough -- when Build registration came and went in the time it takes to watch a Star Trek episode. So I'm set for Build, but many, many others aren't.

That bites, as does the timing of the show: Oct. 30 - Nov. 2. Doesn't anyone in Redmond have a calendar? None of those people noticed that Oct. 31 is Halloween? That's a pretty big holiday for lots of folks. I'm wondering if Microsoft is planning a massive party for that night, seeing as how they're keeping us from tricking and treating. I assume, of course, that the timing is much more due to the release of Windows 8 than anything else, but still...

I doubt there will be many earth-shattering announcements; most of those -- Windows 8, Visual Studio 2012, .NET 4.5 -- have been made. I'll be very interested in seeing how Microsoft positions its Surface tablet, given the growing unease by some OEM partners about hardware competition from Redmond. I'll also be watching closely for announcements related to Windows Phone 8, which could be the big deal in terms of news.

So there will be a lot going on; we'll try to keep those of you who had something else to do that hour informed.

Posted by Keith Ward on 08/08/2012 at 1:15 PM

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Reader Comments:

Thu, Aug 9, 2012 Alejo Lanza Chicago, IL

To dimension this developers' interest in MS renaissance is important to know how many seats were sold. Build is happening at MS Campus, which doesn't have rooms with capacity for 1000 people like the Moscone Center where WWDC takes place.

Thu, Aug 9, 2012 Rob Perkins Portland, OR

I think the way they promoted it was entirely wrong. It made me expect a "marketecture" show rather than anything with real substance. Blue sky, high level stuff, no list of talks, no tracks described, just "come see the COOL" which I don't think is all that cool. So I balked and lost the ability to register at all.

Thu, Aug 9, 2012 Thomas Upstate NY

It sold out because everyone who attended, or heard about, last years is expecting to get a Surface or Surface Pro. If they don't, there are going to be a lot of disappointed attendees. Note to Microsoft: Send mine to Upstate NY please.

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