Windows Store Partner Directory Offers App Services

It's a centralized hub for partners (including Microsoft) that extend apps.

Windows Store application developers have a new resource available to help extend their applications, with services like analytics, advertising, controls, tools, social media and gaming middleware.

Called the Windows Store Partner Directory, it's a centralized site for partners who offer app services. According to a blog entry by Gabriel Valdez M., Product Marketing Manager Windows Apps, there are seven primary categories:

  • Advertising
  • Analytics
  • Notifications
  • Payments
  • BaaS (Back-end As A Service)
  • SSO (Single Sign-On)
  • Controls & Frameworks

The directory is brand new, and thus still sparse. For instance, under the "Performance" topic, there are just three non-Microsoft vendors; under "Push Notifications," there are four, and "Payments" has just two. That number will surely grow, and it's likely that additions will be coming this week, during the Build conference in San Francisco. The "Analytics" category, by contrast, has 11 third-party vendors.

The blog emphasizes that this is the first version of the directory, and that important enhancements are on the way: "In future updates, we'll have a way for our community to interact, comment, and help each other. We'll also have new partners on a regular basis."

A number of the partners are within Microsoft, which it calls "first-party" vendors. For instance, Windows Azure Mobile Services is a partner in the "Social Plugins" section, as is Live SDK for integrating SkyDrive and SSO.

The Partner Directory, which can be found here, was created "to save time and find everything (or most things) in one place. It helps you to be aware of, consider, and try out new and different services," according to Microsoft.

About the Author

Keith Ward is the editor in chief of Virtualization & Cloud Review. Follow him on Twitter @VirtReviewKeith.

comments powered by Disqus


  • Python in VS Code Adds Data Viewer for Debugging

    The January 2021 update to the Python Extension for Visual Studio Code is out with a short list of new features headed by a data viewer used while debugging.

  • GitHub Ships Enterprise Server 3.0 Release Candidate

    It's described as "the biggest ever change to Enterprise Server," with improvements to Actions, Packages, mobile, security and more.

  • Attacks on .NET Apps Grow in Number, Severity, Says Security Firm

    .NET apps were found to have more serious vulnerabilities and suffer more attacks last year, according to data gathered by Contrast Labs.

  • Microsoft Opens Up Old Win32 APIs to C# and Rust, More Languages to Come

    Microsoft is opening up old Win32 APIs long used for 32-bit Windows programming, letting coders use languages of their choice instead of the default C/C++ option.

Upcoming Events