RDN Express Blog

Blog archive

Microsoft Goofs on Code7 Tie-ins

Guest blogger David Ramel discovers 7 blunders by Microsoft's marketing team.

Is the Microsoft marketing department slipping?

Take a look at the Code 7 contest for programmers developing Windows 7 applications.

So far, so good – the name definitely ties into Windows 7.

But a $17,777 grand prize? Where did that come from? I guess the economic calamity is even hitting Redmond – it obviously should have been $77,777. Or even $70,000. Or even $7,000. But $17,777?

Memo to Microsoft: it’s Windows 7, not Windows 17.

And why 6 Windows 7 application scenarios, instead of 7? And 5 target Windows 7 technologies, instead of 7?

Come on, this is Marketing 101 stuff – low hanging fruit.

They got the 7 finalists right (but it was kind of humorous to see how they struggled to come up with 7 geographical regions – take a look at what they came up with here.

But they mandated 3-minute explanatory videos of the entries. Why not let the coders explore their creativity and produce 7-minute videos?

And the grand prize winner should have been able to meet with 7 members of the Win7 dev team, and gotten to stay in Redmond for 7 days.

Of course, the gallery of submitted apps should have consisted of 7 pages, or better yet 77 pages of 7 entries each.

Notice that I listed 7 blunders. See how easy this is, Microsoft?

The opportunities for 7 tie-ins simply abound. That sentence I just wrote was 7 words long. Somebody stop me.

OK, express your 7 notions of what they missed below or drop me a line. The lucky winner – chosen by me – will receive a $7 cash prize. Or maybe 7 winners will receive $1 each.

I know, $1 instead of $7 contradicts everything I just wrote.

Times are tough, you know.

David Ramel is Features Editor for MSDN Magazine. He can be reached at [email protected].

Posted by David Ramel on 10/23/2009 at 1:15 PM

comments powered by Disqus


  • Death of the Dev Machine?

    Here's a takeaway from this week's Ignite 2020 event: An advanced Azure cloud portends the death of the traditional, high-powered dev machine packed with computing, memory and storage components.

  • COVID-19 Is Ignite 2020's Elephant in the Room: 'Frankly, It Sucks'

    As in all things of our new reality, there was no escaping the drastic changes in routine caused by the COVID-19 pandemic during Microsoft's big Ignite 2020 developer/IT pro conference, this week shifted to an online-only event after drawing tens of thousands of in-person attendees in years past.

  • Visual Studio 2019 v16.8 Preview Update Adds Codespaces

    To coincide with the Microsoft Ignite 2020 IT pro/developer event, the Visual Studio dev team shipped a new update, Visual Studio 2019 v16.8 Preview 3.1, with the main attraction being support for cloud-hosted Codespaces, now in a limited beta.

  • Speed Lines Graphic

    New for Blazor: Azure Static Web Apps Support

    With Blazor taking the .NET web development world by storm, one of the first announcements during Microsoft's Ignite 2020 developer/IT event was its new support in Azure Static Web Apps.

  • Entity Framework Core 5 RC1 Is Feature Complete, Ready for Production

    The first release candidate for Entity Framework 5 -- Microsoft's object-database mapper for .NET -- has shipped with a go live license, ready for production.

Upcoming Events