News

Adobe Courts Designers and Developers

Creative Suite version 4 ties together design and development features for print, Web, mobile, interactive, film and video production.

Looking to bridge the gap between developers and designers, Adobe Systems Inc. says its new Creative Suite version 4 ties together design and development features for print, Web, mobile, interactive, film and video production, and is integrated with the company's ubiquitous Flash technology.

Adobe's new release, to ship this week, puts it directly into competition with Microsoft, which offers its Expression studio and design tools bundle, and which just made available the release candidate of its Silverlight rich interactive application runtime.

Creative Suite 4 marks Adobe's strategy to "lift itself out of its traditional end-user product sales business, and create a more business- and team-focused positioning," says Macehiter Ward-Dutton Ltd. analyst Angela Ashenden.

The suite consists of 13 point products, 14 integrated technologies and seven services. It comes in six editions that carry list prices ranging from $1,699 to $2,499: Master Collection, Design Premium, Design Standard, Web Premium, Web Standard and Production Premium. The suite bundles technologies from Adobe's flagship image editor, Photoshop, with its Dreamweaver Web site designer, InDesign desktop-publishing app, Illustrator drawing program and Flash, among others.

The release emphasizes online collaboration, which is a growing trend in the professional design space, adds Macehiter Ward-Dutton analyst Bola Rotibi. Adobe's ConnectNow personal Web-conferencing application, a component of Acrobat.com, can be accessed from each of the point products in the suite. Adobe launched Acrobat.com, its free Web-based productivity and collaboration tools bundle, in June.

"This is our first set of APIs," Adobe's Entrepreneur in Residence Rick Treitman said at the time, "but it won't be our last."

About the Author

John K. Waters is a freelance author and journalist based in Silicon Valley. His latest book is The Everything Guide to Social Media. Follow John on Twitter, read his blog on ADTmag.com, check out his author page on Amazon, or e-mail him at john@watersworks.com.


comments powered by Disqus
Upcoming Events

.NET Insight

Sign up for our newsletter.

I agree to this site's Privacy Policy.