Data Driver

Blog archive

PDC: Microsoft Goes Into the Blue

The names keep on changing at Microsoft. This week, SQL Data Services or SDS (formerly SQL Server Data Services or SSDS) became part of a broader group called "SQL Services." The technology is exciting even if the naming conventions leave some developers scratching their heads.

SQL Services is part of the rollout for Windows Azure -- another name that got a lot of people talking about Microsoft's inability to communicate its promising technology to developers...or the world at large, for that manner.

"I don't know how they come up with these names," voiced one Microsoft partner during his presentation. "I just hope I'm pronouncing it right." If he did, he was ahead of several Microsoft presenters and even some keynoters who offered several "variations" of Azure in the same speech.

SQL Services is the data storage component of the Azure Services Platform for building cloud-based apps. Just for showing up -- and for paying the $1,000-plus conference fee -- PDC attendees got the coveted "goods," which included a preview of Windows 7, the first Visual Studio 2010 CTP and an invitation to register for components of the Azure Services Platform, including SDS provisioning.

Redmond Developer News Executive Editor Jeffrey Schwartz and I got to sit down with Dave Campbell, the Microsoft Technical Fellow leading the SDS effort. We didn't really touch on the name change except to confirm it, but we did ask him all about Microsoft's evolving data platform. Look for our Q&A in the Nov. 15 issue of RDN. And see "PDC: Microsoft's Cloud-based SQL Services Redefined" for more data-related announcements at PDC.

Is the economic climate piquing your interest in cloud-based utility services? What would you like to see in SDS? Weigh in on SDS and Microsoft's naming habits at [email protected].

Posted by Kathleen Richards on 10/29/2008 at 1:15 PM

comments powered by Disqus


  • Visual Studio 2019 for Mac v8.9 Ships with .NET 6 Preview 1 Support

    During its Ignite 2021 online event for IT pros and developers this week, Microsoft shipped Visual Studio 2019 for Mac v8.9, arriving with out-of-the-box support for .NET 6 Preview 1, which the company also released recently.

  • Analyst: TypeScript Now Firmly in Top 10 Echelon (Ruby, Not So Much)

    RedMonk analyst Stephen O'Grady believes TypeScript has achieved the rare feat of firmly ensconcing itself into the top 10 echelon of his ranking, now questioning how high it might go.

  • Black White Wave IMage

    Neural Regression Using PyTorch: Training

    The goal of a regression problem is to predict a single numeric value, for example, predicting the annual revenue of a new restaurant based on variables such as menu prices, number of tables, location and so on.

  • Microsoft Ships Visual Studio 2019 v16.9 Servicing Baseline Release

    Microsoft is urging enterprises and professional coders to standardize on the new Visual Studio 2019 v16.9, a servicing baseline release that's guaranteed to receive official support for an extended period.

Upcoming Events