Windows 8: Times Are Changing for Developers
Microsoft's BUILD announcements about Windows 8 and other technologies are a break from the past.
On Sept. 7, I took my son to his first day back at school, which was good preparation for Sept. 13 when, in a sense, I went back to school myself, by attending the Microsoft BUILD conference. Along with my classmates (about 5,000 Microsoft-focused developers), I lined up outside of school (the Anaheim Convention Center Arena) to attend my first day of classes (the day-one keynote and "Big Picture" sessions) and get an overview of what I'd be learning this year.
BUILD is now well behind us, and the development of Windows 8 lies before us. With that in mind, let's take inventory of what Microsoft shared with us that week in September, form some conclusions about what it all means and think about what lies ahead.
Fears Overblown; Changes Not Imagined
Momentum and Loss
So where does this leave us? What should we think? No, Microsoft's not irrational, and it hasn't lost respect for its developer elders. But yes, things are changing. The platform is changing. Microsoft's approach to dissemination of information is changing. And while Microsoft does nearly always assist developers in transition, it doesn't eliminate those transitions -- nor can it prevent all their discomfort. Computing careers are a bit paradoxical: As developers, we reach equilibrium when platforms stabilize, but those platforms (and we) lose competitive value if stasis sets in. Our achievements must be disrupted in order for us to prosper.
Microsoft is no different. Whether it's Apple and Google/Android at the consumer end, or Oracle, IBM, SAP and others on the enterprise side, Microsoft is facing unprecedented, unrelenting competition. It has to change. It has to upset its own equilibrium. Not just in its technology stack but in its market approach, too, and even in its corporate culture.
The company can't disregard, nor disrespect, its heritage. But it must view that heritage in industrial and competitive context, and recognize that as this context changes, the company must change as well. That's what I learned at BUILD. As I had hoped and expected, things aren't all doom and gloom. But they are different, and this difference, in a real way, involves loss.
The back-to-school analogy applies. The transition from senior to freshman is perhaps the hardest. Stature and security slip away. But sometimes, incurring loss puts wider horizons within reach.
Andrew Brust is Founder and CEO of Blue Badge Insights, an analysis, strategy and advisory firm serving Microsoft customers and partners. Brust is also a Microsoft Regional Director and MVP; an advisor to the New York Technology Council; and co-author of "Programming Microsoft SQL Server 2012" (Microsoft Press, 2012). A frequent speaker at industry events, Brust is co-chair of the Visual Studio Live! family of conferences and a contributing editor to Visual Studio Magazine. Brust has been a participant in the Microsoft ecosystem for over 20 years, and has worked closely with both Microsoft's Redmond-based corporate team and its field organization for much of the last 15. He is a member of several "insiders" groups that supply him with insight around important technologies out of Redmond. Follow Brust on Twitter @andrewbrust.