News
Report: Microsoft Considering Rebranding 'Live' Offerings
A Microsoft executive said today that Microsoft may be considering rebranding
its Live search engine brand.
According
to the Associated Press, Kevin Johnson, president of Microsoft's platforms
and services division, commented during a conference that the company needs
to fix its online search branding.
When asked by an audience member for clarification on the statement, Johnson
replied, "Fix means fix...if that means change, we'll change," referring
to changing the name of Live, according to the report by the AP's Jessica Mintz.
"Now that Microsoft has abandoned its $47.5 billion takeover bid for competitor
Yahoo Inc., its marketing team is working on fixing Microsoft's search image
to make it more competitive with Google Inc.," Mintz wrote in part.
Microsoft and Yahoo's negotiations officially
fell apart on May 3, although talks regarding a potential
partial acquisition continue.
About the Author
Becky Nagel is the former editorial director and director of Web for 1105 Media's Converge 360 group, and she now serves as vice president of AI for company, specializing in developing media, events and training for companies around AI and generative AI technology. She's the author of "ChatGPT Prompt 101 Guide for Business Users" and other popular AI resources with a real-world business perspective. She regularly speaks, writes and develops content around AI, generative AI and other business tech. Find her on X/Twitter @beckynagel.