Selling Windows Phone to the Sellers

I was having breakfast with a friend this morning. I mentioned Windows Phone to him. What I got back was a blank stare. Now, this is a guy who knows and understands technology. He had no knowledge of Windows Phone.

That sums up Microsoft's problem in a nutshell, doesn't it? It's not the OS itself: Windows Phone is a great product. I used a reviewer's copy of a Samsung Focus S for a month, and loved it. The social media functionality was great. The UI was fantastic. Integration with Office is as good as it gets. If I were an Xbox gamer, I'd call this phone a must-have.

Problem is, not enough other people are. Even with the Nokia partnership and great phones like the Lumia, my local AT&T store (where I buy my phones) still has exactly one model available. This, more than any other single issue, is keeping Windows Phone from being a hit. And with Microsoft having just laid off a bunch of marketing folks, I wonder if the company's poised to do that.

On the other hand, the current marketing doesn't seem to be working, does it? Can you think of any memorable Windows Phone campaigns or commercials? Are you impressed by skydivers taking quick pictures?

What's the answer for Windows Phone picking up market share? Well, the hardest part's done -- it's a great OS, and getting better. What I think needs to happen most urgently is salesperson education: Microsoft needs to get a rep in every store that sells phones and show the employees why a Windows Phone-based device is a legitimate alternative to the iPhone/Android hegemony. It's pretty simple: If they're not selling it, it won't sell. So start selling it where it first needs to be sold: the people selling it to the rest of us.

About the Author

Keith Ward is the editor in chief of Virtualization & Cloud Review. Follow him on Twitter @VirtReviewKeith.

comments powered by Disqus


  • Death of the Dev Machine?

    Here's a takeaway from this week's Ignite 2020 event: An advanced Azure cloud portends the death of the traditional, high-powered dev machine packed with computing, memory and storage components.

  • COVID-19 Is Ignite 2020's Elephant in the Room: 'Frankly, It Sucks'

    As in all things of our new reality, there was no escaping the drastic changes in routine caused by the COVID-19 pandemic during Microsoft's big Ignite 2020 developer/IT pro conference, this week shifted to an online-only event after drawing tens of thousands of in-person attendees in years past.

  • Visual Studio 2019 v16.8 Preview Update Adds Codespaces

    To coincide with the Microsoft Ignite 2020 IT pro/developer event, the Visual Studio dev team shipped a new update, Visual Studio 2019 v16.8 Preview 3.1, with the main attraction being support for cloud-hosted Codespaces, now in a limited beta.

  • Speed Lines Graphic

    New for Blazor: Azure Static Web Apps Support

    With Blazor taking the .NET web development world by storm, one of the first announcements during Microsoft's Ignite 2020 developer/IT event was its new support in Azure Static Web Apps.

  • Entity Framework Core 5 RC1 Is Feature Complete, Ready for Production

    The first release candidate for Entity Framework 5 -- Microsoft's object-database mapper for .NET -- has shipped with a go live license, ready for production.

Upcoming Events