.NET Tips and Tricks

Blog archive

Talking About InstallShield

It's often interesting to find out how a company sees itself. I recently asked Blair Symes, marketing manager for Flexera Software, how the company views its product and customers. We reviewed Flexera's InstallShield in the November issue of Visual Studio Magazine.

Peter Vogel: From your point of view, what is InstallShield?
Blair Symes: InstallShield is the gold standard for building Windows software installations (and has been for over 20 years). InstallShield gives developers a flawless localized installation experience for their software, keeping their end users happy and support costs down.

P: Who are your target customers?
B: The target audience for InstallShield is software developers working for software vendors that sell applications commercially and developers working for enterprises (in any industry) or government agencies that develop custom applications for their organizations.

P: Those are big categories.
B: We break them down into two different roles. We distinguish between "Setup authors" (also known as "release engineers," "build engineers," or "software developers") and "Development/Configuration managers." Both groups are risk averse: They want a reliable process that guarantees a successful installation. The first group -- the setup authors -- also want the software installation creation process to take as little time as possible (and require as little effort as possible). They're working on tight schedules and budgets and don't want to have to learn a new tool on each development cycle.

The second group -- development/configuration managers -- are typically managing multiple projects with no time for mistakes and release dates that must be kept. So they're interested in managing their resources efficiently and ensuring collaboration. Reliability and predictability within a project schedule matters to them.

Posted by Peter Vogel on 11/29/2010

comments powered by Disqus


  • AI for GitHub Collaboration? Maybe Not So Much

    No doubt GitHub Copilot has been a boon for developers, but AI might not be the best tool for collaboration, according to developers weighing in on a recent social media post from the GitHub team.

  • Visual Studio 2022 Getting VS Code 'Command Palette' Equivalent

    As any Visual Studio Code user knows, the editor's command palette is a powerful tool for getting things done quickly, without having to navigate through menus and dialogs. Now, we learn how an equivalent is coming for Microsoft's flagship Visual Studio IDE, invoked by the same familiar Ctrl+Shift+P keyboard shortcut.

  • .NET 9 Preview 3: 'I've Been Waiting 9 Years for This API!'

    Microsoft's third preview of .NET 9 sees a lot of minor tweaks and fixes with no earth-shaking new functionality, but little things can be important to individual developers.

  • Data Anomaly Detection Using a Neural Autoencoder with C#

    Dr. James McCaffrey of Microsoft Research tackles the process of examining a set of source data to find data items that are different in some way from the majority of the source items.

  • What's New for Python, Java in Visual Studio Code

    Microsoft announced March 2024 updates to its Python and Java extensions for Visual Studio Code, the open source-based, cross-platform code editor that has repeatedly been named the No. 1 tool in major development surveys.

Subscribe on YouTube