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The Microsoft Logo Makeover

Microsoft has unveiled its first new logo in a quarter-century. It looks like this:

Are you excited by it? To me, it doesn't look much different than the old logo. Sure, there are differences, but you know immediately it's still Microsoft. That's a good thing, I guess. Maybe our art folks will weigh in with a different opinion, but it doesn't cause a thrill up my leg, Chris Matthews-style.

As for the squares, Microsoft had this to say about their meaning: "The symbol's squares of color are intended to express the company's diverse portfolio of products." That's certainly true -- Microsoft is nothing if not diverse. Do four colored squares == diversity? Again, I guess so, but I'm no design guru. (I should add that the old logo didn't have the squares, which had their start as a Windows-specific logo. The old logo was just the word "Microsoft." So in that sense, it is significantly new. But to me, it really just ties together two long-time elements).

So there you have it. Microsoft's new look and feel. To end on a slightly cynical note: at least we know that Microsoft won't have any trademark or copyright problems this time, unlike a certain UI that's part of a new operating system being released toward the end of October...

Posted by Keith Ward on 08/23/2012 at 1:15 PM

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Reader Comments:

Mon, Aug 27, 2012 Jay Bienvenu Lafayette, LA

Didn't Google already corner the market on quadricolor branding?

Fri, Aug 24, 2012

Do a search for 'Microsoft logo' and look at the images people.

Fri, Aug 24, 2012

Come on it's ugly as hell just like the UI of VS2012. Can people honestly say that they want everything flat with no 3d effects on their desktop? Can you say this logo is better than the 3d flag and previous italicized 'Microsoft' logo with that pacman-like 'o'. There's like no design here whatsoever, what's to like about it? Might as well just ditch the squares too and just use the word Microsoft with that boring font. Geeez...

Thu, Aug 23, 2012 Gerhard Weiss

I like it. I like it a lot. Once people get familiar with the Modern (Metro) UI, having a flatter simpler graphic looks normal and easier to see. I cannot tell you how excited I am about the direction MS is going. Five years from now, we will look back on 2012 as we look back on 1995. A turning point for the company or in their words the ‘Reimagined Microsoft’. This is becoming a bigger conversation at Great Lakes Area .NET Users Group (migang.org) meetings and this will add just a little more buzz to the next meeting.

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